The trend of online shopping is rapidly increasing, and fashion clothing is also following suit. Many brands use exciting technological innovations to offer customers a unique and fun shopping experience.
From denim label Denim Unspun scanning and digitally creating bespoke jeans – to reduce waste and carbon footprint – to Doen launching its resale program, fashion brands prioritize sustainability.
Convenience
Fashion retailers are embracing new technologies to offer a more immersive shopping experience online. The COVID-19 pandemic has accelerated many of these changes, with shoppers looking for more convenient ways to shop and buy clothing. This has led to innovations that offer a payment scheme that allows customers to buy now and pay later and digital mannequins that automatically change to show clothing in the right size for each shopper as they walk by.
Online shopping is convenient because customers can shop from the comfort of their own homes. They can also avoid crowds, especially during busy shopping seasons.
In addition, many fashion brands offer flexible shipping options. This means that shoppers can get their clothes delivered at a time that is most convenient for them.
The lines between the virtual and physical worlds are increasingly blurring. For example, a startup allows users to dress digital avatars in real-world clothing from their smartphones. This technology will change how consumers shop for fashion in the future.
Accessibility
Increasingly, brands are catering to people with disabilities.
They are also making their websites and digital services more accessible, including screen reading and text-to-speech features. This makes it easier for people with visual or mobility impairments to shop.
Some brands even go one step further by designing online shopping experiences that blur the lines between virtual and physical fashion. For instance, you can now dress a cartoon digital avatar from the high street in real clothes.
Affordability
When it comes to clothing, many online shoppers are looking for affordability. This is evident by the popularity of online stores such as Francescas that offer fashionable yet affordable outfits. Moreover, online companies also offer customers the opportunity to buy now and pay later.
Even though digital fashion is not the ultimate replacement for physical apparel, it could positively impact the fashion industry’s sustainability. It would reduce the amount of unworn clothes in people’s closets and end up in landfills.
Time-saving
Online shopping saves shoppers time because they can do it from the comfort of their home or office without dealing with the crowds and social distancing that is so common in stores. This makes it a great option for busy people who must fit shopping into their hectic schedules.
For example, some fashion brands use augmented reality to allow shoppers to try on clothes virtually. This is a fantastic way to help shoppers save time, especially when trying clothing in large sizes. It also helps them avoid the hassle of returning items to the store.
Flexibility
Online fashion shopping enables consumers to browse and shop from a global platform. This allows brands to sell their clothing worldwide and expand their reach.
This flexibility also enables brands to cater to changing trends. For example, a brand can choose stable products at first, such as bow ties and t-shirts, and then add more trendy products once they are successful.
Augmented reality, which involves superimposing digital assets onto real-world images, could be the next big thing in clothes shopping. Apps that allow consumers to try on clothing virtually will reduce the need for annoying returns.
Pleasant Shopping
A wide selection of clothing and accessories is available online. This gives customers many options and increases the likelihood of a sale. In addition, many retailers now offer the option of putting items on hold so that shoppers can try them out and decide if they want to buy them before deciding.
AI technologies have made the shopping experience much more pleasant and efficient. Some examples include virtual dressing rooms and personalized product recommendations.