HomeFashionVictoria Gerrard, La Crosse WI Resident, Shares The Importance Of Sustainable Fashion

Victoria Gerrard, La Crosse WI Resident, Shares The Importance Of Sustainable Fashion

As the world becomes increasingly industrialized, the amount of pollution produced is also on the rise. Expert Victoria Gerrard, La Crosse WI resident, says the fashion industry is one of the leading contributors to this pollution. The manufacturing process creates toxic waste, and the materials used in clothing production also harm the environment. To address this issue, consumers must be aware of how their choices impact the planet and make sustainable fashion choices whenever possible.


The Environmental Impact Of Fashion

Fashion has a significant impact on the environment. Farming crops for textile production uses large amounts of water and pesticides. Synthetic fibers like polyester are made from petroleum, a non-renewable resource. Manufacturing clothes requires a great deal of energy from electricity and oil. All of this takes a toll on the environment. In addition, once we are done with our clothing, it often ends up in landfills, where it will take centuries to break down.

The fashion industry is also one of the leading contributors to climate change. According to a report from the Ellen MacArthur Foundation, if current trends continue, by 2050, the fashion industry will consume more than 26% of the world’s annual carbon budget. Of course, this doesn’t even consider the other environmental impacts of fashion, such as water pollution and chemical waste.

The good news is a growing awareness of these issues and a demand for sustainable fashion options. Consumers are becoming more conscious of their impact on the environment, and they want to make choices that will help protect it. This is especially true of millennial and Gen Z shoppers who have grown up aware of climate change and its effects on the world around them.


How You Can Shop Sustainable Fashion

So, how can you make more sustainable choices when shopping for clothing? Here are a few tips:

Choose natural fibers over synthetic fibers whenever possible. Natural fibers like cotton, wool, and linen are better for the environment and often more durable, which means they will last longer. Synthetic fibers like nylon and polyester are made from fossil fuels and end up in landfills when we’re done with them

Buy secondhand whenever possible. Secondhand stores are great places to find quality clothing at a fraction of the price. You can also find secondhand stores online now, such as thredUP. Not only does buying secondhand clothing reduce waste, but it also supports thrift stores which often use their profits to fund important causes such as literacy programs

Choose brands that focus on sustainability. There are many brands out there that are focused on creating sustainable fashion options. These brands use sustainable materials, fair labor practices, and environmentally friendly manufacturing processes. Some tremendous sustainable fashion brands include Everlane, Reformation, PATTERN, and Kotn.

Do your research. When shopping for clothing, take some time to research different brands to see what their sustainability practices are. You can also check for third-party certification labels such as Fair Trade or Oeko-Tex. These labels ensure that your clothing meets specific environmental or social standards.


The Future Of Sustainable Fashion

The future of sustainable fashion looks bright. More and more brands are focusing on sustainability, so there are now many options for conscientious shoppers. And as consumers become more aware of the environmental impact of their choices, they will continue to demand better options from fashion brands. With any luck, this will lead to a cleaner, greener world.

For the fashion industry to be genuinely sustainable, Victoria Gerrard, La Crosse, WI resident, says we all need to take responsibility and participate in making better choices. We can do this by being mindful of our purchases and supporting brands dedicated to sustainability. As consumers, we have the power to shape the future of fashion – let’s use it for good!


Additional Ways To Make A Difference With Sustainable Fashion Other Than Shopping

There are many other ways to make a difference sustainably. You can spread awareness on social media, join an environmental organization, or volunteer at a local event that supports sustainability initiatives. You can even donate your old clothes to charity or upcycle them into something new and trendy.

To donate, you can look for clothing drives near you or donate directly to a charity of your choice. To upcycle, search online for tutorials on repurposing old clothes into something new and stylish.

The key is to be mindful of your choices and strive for a more sustainable future. By taking steps towards creating a more eco-friendly fashion industry, we can all contribute to preserving our planet for generations to come.



Sustainable fashion is a significant movement that we all need to get behind. It’s about being mindful of our choices and doing what we can to reduce our environmental impact. Shopping sustainably, spreading awareness, and finding other ways to make a difference are all great ways to start making a difference. Together, we can create a brighter future for our planet!

The future of sustainable fashion is in our hands. Let’s take action and make it a reality!


Most Popular

Recent Comments