Summer may be coming to an end, and the warm days are beginning to wane, but the appeal of outdoor living isn’t fading into the increasingly early sunset. Keter, a global leader in outdoor solutions, continues to show the way with products designed to extend the outdoor season and enhance backyard spaces. Alejandro Pena, CEO of Keter, guides the company’s vision for maximizing outdoor experiences while upholding a firm commitment to sustainability.
Alejandro Pena
“One of our responsibilities is not just to our shareholders but to the communities that we’re in and to the environment and world that we live in,” stated Alejandro Pena.
He continued, “We take it seriously because, particularly on the environmental side of things, we have a commitment to be good citizens of the environment, but we are also committed to being good employers and good citizens of our communities and to do business in an ethical way with good governance and good practices that we encourage our employees to follow.”
Keter’s product range addresses various aspects of outdoor living, from comfortable seating to practical storage solutions. The Rio Patio Set, for instance, offers a stylish and cozy spot for outdoor lounging. The molded rattan design is more durable and comfortable than traditional woven rattan, with no risk of warping, denting, rusting, or peeling. The set is lightweight, making it easy to assemble and rearrange. It’s ideal for front porches, patios, balconies, and poolside seating.
Keter’s cool bars are a game changer for those who love entertaining, no matter the temperature. The Pacific Cool Bar offers versatile functionality for outdoor entertaining. It serves as a cooler and a cocktail table, with a lid that elevates 10 inches to reveal a hidden cooler with a 7.5-gallon capacity, holding up to forty 12-ounce cans. It doubles as a patio coffee table or a convenient hot tub table when closed. The built-in drainage plug ensures easy cleanup, making it an ideal accessory for outdoor gatherings and the perfect gift for barbecue enthusiasts.
Alejandro Pena: Keter Is an Environmentally Friendly Company
Keter has set ambitious environmental goals as part of its commitment to sustainability. Pena has made this a cornerstone of the company’s strategy, stating, “One of our pillars is not only are we going to be a business driven by innovation and a leading company in our industry, but that we are also going to live by the values of being good to the environment and being good to our communities. Not only because it’s the right thing to do. But because I also believe that it will be a source of competitive advantage over the long term.”
This commitment is reflected in Keter’s ambitious goal to increase the use of recycled materials in its products. The company aims to incorporate 55% recycled materials by 2025. Keter is dedicated to reducing its environmental impact while maintaining product quality and aesthetics.
The company strives for a 25% reduction in greenhouse gas emissions from production per ton of product, using 2018 as the base year for this measurement. Additionally, Keter is working toward achieving zero waste to landfill from its production processes. Showcasing its commitment to responsible waste management and circular economy principles. Its efforts in sustainability have already shown significant results.
It achieved an 8% absolute reduction in greenhouse gas emissions, marking a substantial decrease in its overall carbon footprint. By the end of 2023, it had achieved a 23% reduction in its total emissions.
Durability Meets Design
Keter’s products are renowned for their durability and low maintenance requirements. One of the firm’s standout materials is DuoTech. Which combines the natural look of wood with the strength of weather-resistant materials. This unique blend allows products like the Artisan Shed and the Oakland 757 storage shed to offer aesthetic appeal and practical functionality.
Understanding homeowners’ evolving needs, Keter focuses on creating multifunctional products that maximize space and utility. It’s outdoor kitchen carts. For example, serve as prep stations, storage units, and serving tables, making outdoor entertaining seamless and enjoyable.
Homeowners view their outdoor spaces as more than extensions of the home. Yards and gardens are now recognized as vital contributors to environmental health and personal well-being. This evolving consciousness has led to a surge in thoughtful yard improvements that prioritize family needs, pet-friendly designs, and ecological considerations. Keter’s product line is strategically positioned to meet these evolving demands.
The global enterprise experienced significant growth, particularly in its digital presence. Keter expanded its direct-to-customer online sales platform, extending its reach into new markets. This strategic move has increased the company’s market share and enhanced customer experience by providing a more comprehensive range of home solutions accessible through a simple, user-friendly online interface. Expanding Keter’s e-commerce capabilities has allowed it to adapt to changing consumer behaviors and preferences. Positioning it favorably in an increasingly digital marketplace.
Alejandro Pena Noted
However, Alejandro Pena noted, “For those who prefer a retail experience. We maintain our networks in different countries, often partnering with our key retailers to deliver customized product ranges or create product take-back or recycling initiatives for the benefit of consumers and the planet.”
This trend includes incorporating elements that support local ecosystems, such as raised garden beds for pollinator-friendly plants. Keter’s garden beds offer an ideal solution for those looking to add a touch of nature to their outdoor spaces while contributing positively to the environment.
As the season transitions, these garden beds are perfect for planting a variety of late-blooming plants. Such as asters, sedum, and echinacea, which are known to attract bees and butterflies. Additionally, leafy greens like spinach, kale, and arugula can thrive in the cooler, well-drained soil provided by Keter’s raised beds. The company’s garden beds provide a practical solution for gardeners facing challenges like soil management, drainage, and weed control. These beds improve drainage and maintain warmer soil, making it harder for weeds to thrive.
Designed with an attractive wood and rattan appearance, they resist rotting, warping, and fading. Reinforced with metal for added durability, Keter’s garden beds ensure that plants remain securely contained within their sturdy walls, offering both functionality and aesthetic appeal. Keter’s garden beds help gardeners extend their growing season while enhancing the beauty and sustainability of their outdoor spaces.
